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UX Writing & Content Strategy
MassMutual — IGC Blog
Delegated tasks, created blog calendar, and oversaw all stages from concept to publication
Worked with content specialist, web developer, illustrator, proofer, and design team to orchestrate bi-weekly launches and integrate marketing campaigns
Drafted and edited blog pieces on the benefits of financial wellness
Posts with byline “In Good Company Staff” were authored by me; other topics written by Rafael Bernard
Established newsletter template for monthly email support
Illustrator: Kirk Wallace (BoneHaus)
- Role
- Editor-in-chief
- For
- MassMutual Innovation & Design
- Date
- Feb 2020 – Jan 2021
- URL
- be-ingoodcompany.com/blog