UX Writing & Content Strategy
TJX Companies
Web banners
Landing page copy
Retail signage + emails
Organic social posts
Affiliate ads
Worked as lead copywriter with team of designers, marketing specialists, and project manager to create collateral for Sierra Trading Post rebrand
Presented monthly concepts in creative review, then proofed and launched print and digital assets
Cross-brand strategies with Homesense and Homegoods shown here as part of new store opening campaign
- For
- Sierra
- Date
- June 2017 – Feb 2018
